Fonts and Graphics > > > > Fonts and Graphics fonts and graphics Fonts and graphics allow a broad range of design styles to your projects. Since the advent of the World Wide Web, there is a seemingly endless supply of downloadable fonts and graphics available to the desktop publisher, but beware. The tight restrictions and guidelines imposed by the printing process and industry-standard workflows eliminate much of the "freebies" available online as viable sources of fonts and graphics. Below is an outline of fonts and graphics and how they should be approached in desktop publishing. Fonts: There are two basic kinds of fonts used on desktop computers. They are TrueType and Type 1. TrueType fonts are generally less desirable, due to lower quality and incompatibility issues with high-end RIPs and imagesetters. Type 1 fonts are more "professional", have higher quality, and are the industry standard for desktop publishing. Adobe invented Type 1 fonts and has the most complete library of type faces available. You should only use Adobe Type 1 fonts in your documents. If you use any other kind, True Type for example, you need to identify it as such, so we can assure that the correct font is being downloaded with your job to the RIP. There are several good preflighting utilities that will gather up your fonts (and graphics) for your printing job and put them in a folder for easy transportation to Printing Services. One of the most common questions to our CSRs from customers is "How do I find the fonts on my machine?" The answer to this question depends on the platform (Mac or Windows) and whether or not a type management utility such as Suitcase (for the Mac) or Adobe Type Manager 4.0 Deluxe (for Windows) is being used. Mac Fonts: For the Mac, if you are using Suitcase, you should have a folder somewhere on your computer that contains the fonts in question. You can simply use Sherlock to locate them by name. If you are not using Suitcase, then your fonts should be in the System Folder in a folder called Fonts. For TrueType fonts, there will generally be a single suitcase folder with the different fonts for that particular type face in it (regular, bold, bold/italic, and italic for instance). For Type 1 fonts there will be a suitcase with the various screen fonts in it, and an external printer font file for each screen font. Below is an example of a Type 1 and TrueType font for the Mac. Notice the Stacked A's on the TrueType font icons (single A for Type 1 fonts). Type 1 Font Suitcase and accompanying Printer Fonts Contents of Suitcase (screen fonts) TrueType Font Suitcase Contents of Suitcase (TrueType fonts) Windows Fonts In Windows 98, fonts are located in the Windows folder, in a the Font folder (see below). Notice the font name in the left column, and the file name for that font in the second column. For TrueType fonts, you need only copy the files for a particular face with the extension ".TTF". For Type 1 fonts, you need to copy two files for each font in the family, who's names end in ".PFB" and ".PFM". If you are using ATM 4.0 Deluxe, then your fonts are just in some folder on your computer. You can then use ATM 4.0 Deluxe to see the cryptic file name and location for the font. Type 1 Fonts (Names are cryptic, use ATM 4.0 Deluxe) TrueType Fonts in Windows/Fonts folder (Names readable) Graphics: There are only two acceptable graphic file formats used by industry-standard layout packages. They are encapsulated postscript (.eps) and TIFF. These file formats correspond with the two type of graphic images, vector and bitmapped. There is a third kind used occasionally called DCS, which is really a multi-file eps derivative. Vector Graphics Vector graphic elements are made of mathematical paths (see inset) that can be filled and stroked. Vector graphics can be scaled to any size without loss of detail. They are resolution independent. They should be used whenever photographic detail is not needed, and the graphic edges need to be sharp like on logos and line work. Vector artwork should be saved as encapsulated postscript (eps). Bitmapped Graphics Bitmapped graphic elements are made of pixels. Bitmapped graphics cannot be enlarged without loss of detail. They are dependent on the resolution they are scanned at. Bitmapped graphics should be at least 225 dpi and not more than 300 dpi at actual printing size. They should be used whenever the image elements reach a photographic detail. Typically used for photos and drop-shadows. Black/White photos should be saved as grayscale TIFFs. Color photos should be saved as CMYK TIFFs. Always send all the editable source graphics files for placed artwork, and all used fonts (including ones used in your graphic files) along with the layout file(s) used in your printing project. When using layout software, always place your graphics, and not just paste them into your layout. You should link them to the original file, and not embed them in your layout. This keeps your layout file smaller and allows easy updates of modified images.
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